Skip to Main content Skip to Navigation
Theses

Le comportement stratégique des PME dans un environnement incertain

Abstract : This research of SMEs in France and Cameroon, shows that the strategic behavior of the company has a significant positive influence on performance. The environmental uncertainty has no direct impact on the performance, but positively moderate the relationship between strategic behavior and performance. However, the role of cultural variables is more contrasted. Some have both a direct effect on the strategic behavior variables and also play the role of moderating variables of the relationship between the strategic behavior and performance. Others are both a direct effect on performance, as they moderate the relationship between strategic behavior and performance. Results by country show no significant relationship between strategic behavior and performance. The country is not a moderator, but has a significant direct effect on performance. At the managerial and theoretical levels implications are numerous.
Document type :
Theses
Complete list of metadata

https://hal-univ-artois.archives-ouvertes.fr/tel-03245042
Contributor : Giscard Kwane Bebey <>
Submitted on : Tuesday, June 1, 2021 - 3:28:19 PM
Last modification on : Tuesday, June 8, 2021 - 3:30:21 AM

File

THESE.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : tel-03245042, version 1

Collections

Citation

Giscard Kwane Bebey. Le comportement stratégique des PME dans un environnement incertain. Gestion et management. Univ. Artois, ULR 7396, Rime-Lab, Arras, F-62000 France, 2017. Français. ⟨tel-03245042⟩

Share

Metrics

Record views

17

Files downloads

7