Antecedents of Social Enterprise Creation at the Base of the Pyramid
Abstract
The purpose of this study is to investigate the emergence of social entrepreneurial intentions (SEIs) of youngsters at the base of the pyramid (BoP). A small but growing literature is emerging at the intersection of social entrepreneurship (SE) and BoP perspectives. However, little is known about the emergence of SEI in this context. Drawing on a qualitative approach, our findings highlight perceived self-efficacy, self-fulfilment and reciprocity as important drivers of SEIs of youngsters at the BoP. At a practical level, our study also highlights how social support could aid to develop individuals’ perceptions of their own capabilities and help them to project themselves as social entrepreneurs.