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La Segmentation des Marchés Industriels : concepts, approches et perspectives

Joël Müller 1
1 UMR CNRS 8179
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https://hal-univ-artois.archives-ouvertes.fr/hal-03407367
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Submitted on : Thursday, October 28, 2021 - 1:37:11 PM
Last modification on : Friday, October 29, 2021 - 3:58:19 AM

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  • HAL Id : hal-03407367, version 1

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UNIV-ARTOIS | CNRS

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Joël Müller. La Segmentation des Marchés Industriels : concepts, approches et perspectives. Francis Salerno; Hervé Colas. MARKETING : Analyses et perspectives, Vuibert entreprendre, pp.331-351, 2007. ⟨hal-03407367⟩

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