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Book Sections Year : 2007

La Segmentation des Marchés Industriels : concepts, approches et perspectives

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Joël Müller
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UMR CNRS 8179

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Humanities and Social Sciences Business administration

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https://hal-univ-artois.archives-ouvertes.fr/hal-03407367

Submitted on : Thursday, October 28, 2021-1:37:11 PM

Last modification on : Friday, October 29, 2021-3:58:19 AM

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hal-03407367 , version 1 (28-10-2021)

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Joël Müller. La Segmentation des Marchés Industriels : concepts, approches et perspectives. Francis Salerno; Hervé Colas. MARKETING : Analyses et perspectives, Vuibert entreprendre, pp.331-351, 2007. ⟨hal-03407367⟩

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