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Conference papers

Diversité des communautés virtuelles et approches marketing

Oliviane Brodin 1
1 RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396
Mots-clés : Communauté Web Marketing -- Recherche Consommateurs -- Attitude
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Conference papers
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https://hal-univ-artois.archives-ouvertes.fr/hal-03351791
Contributor : Aliénor Delmare Connect in order to contact the contributor
Submitted on : Wednesday, September 22, 2021 - 3:40:51 PM
Last modification on : Wednesday, March 23, 2022 - 3:51:23 PM

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  • HAL Id : hal-03351791, version 1

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UNIV-ARTOIS | UNIV-LILLE | RIME-LAB

Citation

Oliviane Brodin. Diversité des communautés virtuelles et approches marketing. Universités du Commerce électronique, May 2000, Lille, France. ⟨hal-03351791⟩

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