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Les communautés virtuelles de consommation et le marketing relationnel communautaire

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https://hal-univ-artois.archives-ouvertes.fr/hal-03351471
Contributor : Aliénor Delmare Connect in order to contact the contributor
Submitted on : Wednesday, September 22, 2021 - 1:43:00 PM
Last modification on : Wednesday, October 20, 2021 - 9:58:26 AM

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  • HAL Id : hal-03351471, version 1

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Oliviane Brodin. Les communautés virtuelles de consommation et le marketing relationnel communautaire. Communication à l’EREM, Mar 2000, Lille, France. ⟨hal-03351471⟩

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