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Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne

Abstract : The psychosocial theory of engagement relevant to understand the effects of New sales aids, body (virtual trial of a product) and social (sharing possibility of social media) engagements ? The results of a study achieved on an online e-commerce site show that the use of a virtual mirror is more effective on involvement in the shopping experience, product attitudes, patronage intention and purchase intention than the consultation of the e-catalogue. The moderator effects of the propension to self-exposure and the body appearance dimension of physical self-esteem are also analysed.
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Conference papers
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https://hal-univ-artois.archives-ouvertes.fr/hal-03350200
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Submitted on : Wednesday, September 29, 2021 - 11:22:58 AM
Last modification on : Wednesday, October 20, 2021 - 9:58:26 AM

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  • HAL Id : hal-03350200, version 1

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Oliviane Brodin, Marie Beck, Laurent Carpentier, Dominique Crié. Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne. Actes du Congrès International de l’Association Française du Marketing, May 2015, Marrakech, Maroc. ⟨hal-03350200⟩

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